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TheETG Services

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——- TheETG training advice & consulting service = $free

TheETG club owner Marshall Burt provides training advice & consulting via email. 

Contact [theetg@theetgtrackclub.com]…..email subject line = training advice & consulting.

 

 

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——- TheETG event speaker, inservice lecture = $3,000 flat fee

TheETG club owner Marshall Burt provides speaker services for track clinics, running camps, road race expos. Provides inservice lectures at physical therapy clinics, doctor offices, sports medicine clinics, rehab centers.

[inside Austin, Texas…..this service is $free for adult running clubs, running stores, high school track teams, and track coach clinics]

Contact [theetg@theetgtrackclub.com], subject line = event speaker, inservice lecture. After receiving confirmation from TheETG, please return to click on the “Buy Now” button, and click on the “pay with debit or credit card” button. 

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——- TheETG endorsement service = $4 million annual for 4 year contract period

As one of –the– most science oriented track clubs in the world we advocate use of products/services that are consistent with the applied sciences information that we utilize and proliferate as a part of TheETG mission in sport and TheETG mission in facilitating Competent Self-Care in medicine and psychology. Thus, the objective of this service is to –Create Value– for the client by contributing to an increased demand for the client’s specific product/service

Among the ways we pursue the objective of creating value for our clients is through promoting visibility of TheETG affiliation with the product/service as well as the backstory behind the affiliation. Our clients can also make use of TheETG logo, club name, and still-photo likeness of club members for designated product category advertising and promotional campaigns across any and all mediums and platforms.

Contact [theetg@theetgtrackclub.com], subject line = endorsement service

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——- TheETG club member endorsement service = [$ to be negotiated with the individual club member]

Clients are provided use of broad publicity rights of an individual club member. The service includes use of name and likeness of an individual club member, several hours each year for in-person participation in photo and filming sessions, as well as in-person appearances for promotional events.

Contact [theetg@theetgtrackclub.com], subject line = endorsement service

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“With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is necessary for the survival of many sport organizations.”
“Despite the importance of these partnerships, conditions that may jeopardize what can be a long-term relationship for both sides are underresearched. Utilizing survival analysis modeling to examine a longitudinal dataset of 69 global sponsorships, the purpose of this research is to isolate factors that predict the dissolution of such partnerships and test a dynamic, integrated model of sponsorship decision-making.”

“From the perspective of the sponsoring firm, congruence and high levels of brand equity were found to reduce the hazard of dissolution.” “Results indicate that economic conditions, such as an inflationary economy, are a statistically significant predictor of sponsorship dissolution.” “Increased clutter was also detrimental, with every one sponsor added increasing the hazard of dissolution, demonstrating the importance of exclusivity in global sponsorships.”

J.A. Jensen, T.B.Cornwell
Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making
Journal of Sport Management -Volume 31 #4 – July 2017 – page 401
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“Firms are now investing heavily in sponsorship, yet much of this sponsorship fails to deliver the expected positive outcomes to firms.”
“This paper aims to address this problem by taking into consideration the nature of corporate sponsorship and the fit between brand image developed by corporate sponsorship and established brand concept.”

“Two separate studies were conducted. Study 1 aimed to test the main effect of two types of corporate sponsorship on consumer responses to the brand and the mediating role of brand image perception. Study 2 used a different design to test the moderating effect of brand concept.”

“The results from two studies indicated that two types of corporate sponsorship commercial and philanthropic influenced consumer response through varied mechanisms.” “Specifically, commercial sponsorship increased the competence perception of sponsors and thereby enhances purchase intention, while philanthropic sponsorship promoted brand attitude through strengthening the warmth perception of sponsors.”

“Moreover, the fit between established brand concept and brand image perceptions is critical for consumer responses. That is, warmth perception was more congruent with the self-transcendence brand concept, while competence perception fitted better with the self-enhancement brand concept in increasing consumer responses.”

H. Zhu, et al
Doing well when doing good: the fit between corporate sponsorship and brand concept
Journal Of Consumer Marketing — Volume 35 #7 — 2018 — page 733
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“This research explored the role of athlete on- and off-field brand image on consumer commitment toward the athlete and associated team, preference by the athlete’s sponsor…..” “Data were collected from fans of soccer players…..”.”The results indicate that an athlete’s on-field image is significantly related to athlete sponsor preference…..”.

“…..the off-field image influences athlete commitment and team commitment.”.”This study contributes to a better understanding of how to manage athlete brands and linkages between fans, athletes, and associated entities.”

T.Kunkel, et al
The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes
Journal Of Sport Management — Volume 34 #3 — May 2020
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“In 2017, spending on sponsorship worldwide topped $65 billion whereas world advertising spending in the same year reached $535 billion USD.” “These numbers do not, however, tell the whole story on the importance of sponsoring in today’s marketing and communications landscape.” “In 2016, sponsors reported that their promotional spending ratio was on average 2.2 to 1…”

“Thus, additional advertising and promotional spending tied to sponsoring (currently counted in the $535 billion as advertising), if accounted for differently, adds $143 billion USD to the sponsorship ledger.”

T.B.Cornwell
Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic Engagement
Journal Of Advertising — Volume 48   #1 — 2019

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“Sponsorship is a significant element of today’s marketing communication. Nevertheless, managers and researchers lack of systematic and integrative understanding of key factors that influence sponsorship outcomes and the contexts in which the relationships between sponsorship effectiveness antecedents and outcomes are stronger or weaker.”
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“The authors attempt to address this gap by providing a systematic meta-analytic review of sponsorship effectiveness that incorporates….
(1) cognitive, affective, and conative consumer-focused sponsorship outcomes;
(2) sponsor-related, dyadic, and sponsee-related antecedents to consumer-focused sponsorship outcomes;
(3) sponsorship-related and methodological moderators of the relationships between the three antecedent categories and three outcome categories.”
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“Our findings help assess the validity and robustness of the predictive capability of the antecedents, and they also offer a more generalizable and empirically established set of factors that are vital to the achievement of key sponsorship outcomes.”
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“Several of our results afford noteworthy implications for improving the effectiveness of sponsorship research and practice.”
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Y.Kim, et al.
Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis
Journal Of Sports Management…….Volume 29 #4, July 2015…..page 408
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“Although sports sponsorships build brand awareness, they also can highlight concerns about the congruence between a fan’s identity and the sponsor. While sponsoring venues feature positive market reactions, we find negative market reactions for sponsors of European football team kits.”
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“We suggest that the negative findings are related to concerns for rival fan backlash, as well as a perceived lack of congruence between the sponsor identity and the team identity.”
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“In addition, market reactions are more severe for sponsors that are both North American and technology-based firms.”
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R.J. Martinez, J.J. Janney
Market Reactions to Corporate Sponsorships of European Football Kits: The Moderating Effects of Firm Congruence
Journal Of Sports Management…….Volume 29 #2, March 2015…..page 211

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“Despite its rapid growth and the forecast for its ubiquity, an academic investigation into jersey sponsorship is still limited. More importantly, although jersey sponsors today create visual congruity by modifying their logo colors on the jerseys to match the team colors, its role and impact remain unexplored.”
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“Thus, the current research examined the effect of created brand-color congruity on attitude toward the sponsor, paying particular attention to perceived sponsor support and team identification.”
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“Three experiments across two different league settings showed that created brand-color congruity was a significant predictor for both favorable sponsor attitudes and perceived sponsor support at all levels of team identification.”
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“Perceived sponsor support also positively influenced attitudes, confirming the indirect effect of created brand-color congruity. The findings provide theoretical and practical contributions to the marketing and sponsorship literature by signifying the importance of created visual congruity using brand colors.
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S.W.Son, A. Williams
Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor
Sport Marketing Quarterly – Volume 32 #1 – March 2023
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“Although the product match-up hypothesis has proven useful in predicting endorsement effectiveness, the current study reveals that endorser identification may be a better predictor of endorsement success. Specifically, the findings suggest that it is important for the consumer to have a connection in the form of identification with the endorser. In such cases, even a poor-fitting endorsement may lead to positive brand outcomes.”
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”Further, identification with the endorser leads to positive outcomes with team-related intentions as well as a sense of community with other fans. The results offer new theoretical and managerial insights for choosing effective endorsers.”
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Brad D. Carlson and D. Todd Donavan
Be Like Mike: The Role of Social Identification in Athlete Endorsements
Sport Marketing Quarterly — Volume 26 #4 — December 2017
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